Clear scope. Fixed price.

No hourly rates. No open-ended timelines. You know what you're getting, what it costs, and when it will be ready.

Strategy

The foundation, done right.

$4,500 $7,500 Founding pricing

For founders who need clarity before anything gets built. Positioning, pillars, and voice you can hand to any team.

  • Guided discovery of your market, audience, and competitors
  • Strategic workshop with your founding team
  • Brand strategy: positioning, pillars and messaging framework
  • Voice and tone guidelines, written as rules
  • One strategy document your whole team can work from
Start with Strategy

Delivery in 5 business days

Most popular
Strategy + Identity

Strategy, made visible.

$9,000 $14,000 Founding pricing

Everything in Strategy plus the full visual system. A living brand built to scale as you grow.

  • Everything in Strategy
  • Logo system and visual identity
  • Color palette and typography
  • Brand system guidelines your team can use without a designer
  • Asset library: logos, templates, social formats
  • Agent-ready brand kit: voice rules and design tokens for your AI tools and codebase
  • Handoff walkthrough with your team
Build your brand

Delivery in 7–10 business days

Full Service

Strategy, identity, and the push to launch.

$14,000 $20,000 Founding pricing

Everything in Strategy + Identity plus activation support to help the brand land in the real world.

  • Everything in Strategy + Identity
  • Launch kit: pitch deck template, website copy direction, social launch assets
  • Rollout plan for your first 90 days
  • 30 days of post-launch support
  • Direct senior brand direction throughout
Launch with Morley

Delivery in 10–14 business days

Founding pricing applies to our first ten clients. Fixed fees, fixed timelines, no hidden costs, and no "contact us for a quote."

Questions founders ask before starting.

How much of my time does it take?
About 4 to 5 hours over two weeks: one discovery session, one strategy review and one or two identity feedback sessions. We do the rest.
How many revisions are included?
Two rounds on strategy and two rounds on identity. In practice, a sharp strategy means identity rarely needs more.
What if we don't like the direction?
You see the strategy before any design starts, so the identity is never a surprise. If the strategy doesn't feel right, we rework it before moving on. If you choose to stop after Strategy, you pay only for Strategy.
Is any of it made by AI?
No part of your visual identity is generated. AI handles research, synthesis and documentation. Strategy decisions and every mark are made by us.
What's the agent-ready brand kit?
Your voice, messaging and visual rules in formats AI tools and codebases can use directly: a brand rules file for LLMs and design tokens. It keeps everything your tools produce on brand.
Do we own everything?
Yes. Full ownership of all final files and intellectual property transfers to you on final payment.
Do you build websites?
Full Service includes website copy direction. We don't build sites ourselves, but the brand kit is ready for whoever does.
Who is this for?
Founders at pre-seed to Series A who need a real brand before a raise, a launch or a hiring push. If you need a rebrand across a large organization, we're probably not the right fit.
Where are you based?
Barcelona and Buenos Aires. We work with founders in Europe, the US and Latin America, mostly remote, with overlapping hours for every session.